The Rideout Team
Just a year ago, our family beautifully blended through marriage, race, and foster care—and today, we’re raising our seven children right here in Northwest Arkansas. That journey has shaped how we see “home”—not just as a place, but as the foundation for connection, growth, and new beginnings.
Erica relocated from Missouri in 1999 and built her career with Walmart, while Ray, a Clarksville native, moved to Fayetteville to attend the University of Arkansas and play Razorback football. Since then, this community has become the heart of our story—and now, it’s our mission to help others find their place in it.
Whether you’re selling your home, buying for the first time, or relocating to Northwest Arkansas, we guide you every step of the way with clarity, strategy, and care. We help sellers maximize their value, first-time buyers move forward with confidence, and relocating families feel at home faster.
We believe every client deserves to feel seen, heard, and supported. Because to us, this isn’t just real estate—it’s about helping you step into your next chapter with confidence.
Ready to make your move? Let’s talk about your goals and build a plan that gets you there.
Buying and selling well starts with access — the kind of access that opens doors to opportunity, reach, and the world’s most exceptional properties. Through the Coldwell Banker® brand’s powerful network and exclusive resources designed for the luxury sector, we are able to connect our clients to all three. With personalized service, local expertise, and a global network behind us, we are committed to delivering an elevated real estate experience every step of the way.
Meet the Team
Erica Kelso
Email: erica.kelso@coldwellbankerhmf.com
Ray Rideout
Email: rrideout@coldwellbankerhmf.com
Your perfect property awaits
Home Buying Resources
Mortgage Services
Our team is here to guide you through every step of the home-buying process. Backed by the Coldwell Banker® brand and trusted industry partners, we provide personalized support, valuable resources, and connections to reliable mortgage lenders offering competitive rates and exceptional service — making your path to homeownership smooth and stress-free.
Exclusive Look
Through the Coldwell Banker® network here in Northwest Arkansas, we provide access to listings in three ways: CB Exclusives, Sneak Peeks, and Wants & Needs, helping clients stay ahead of opportunities across the NWA market.
CB Exclusives
This gives us early access to select listings within our Coldwell Banker® brokerage before they ever hit the MLS or are shared outside our network, allowing us to stay ahead of the market and give our NWA clients a competitive edge.
Sneak Peeks
We are able to view listings with participating Coldwell Banker® agents across the country for one business day before they are submitted to the MLS and publicly marketed, giving us early insight and allowing our team to leverage a powerful network of agents actively seeking new opportunities.
Wants & Needs
Our team is able to promote our clients’ wants and needs through a daily or weekly digest shared within our national Coldwell Banker® network of participating agents, helping generate more potential matches quickly and keeping our clients top of mind across the country.
Seller Marketing Tools
Spotlight Marketing Program
We are here to guide you every step of the way through the selling process in Northwest Arkansas, making sure you know what to expect and are supported with clear communication and answers to any questions along the way.
You’ll see our marketing strategy in action through detailed Insight reports, showing how many views and click-throughs your property receives on major real estate websites such as ColdwellBanker.com, Realtor.com®, Trulia, and more. This helps us track performance and ensures your home is positioned to capture attention from serious buyers across the NWA market.
Print Marketing
Our comprehensive plan includes professionally printed mailers, full-color property brochures and so much more. From concept to completion, your property will be uniquely cared for and expertly marketed.
Digital Marketing
Virtual marketing, the most strategic means of targeting buyers in this environment, gets results quickly and broadens our reach.
Unique Strategy
Our exclusive property spotlight marketing plan offers results that other brokerages simply can’t match – helping you net more on the sale of your house*.
*Properties that utilized the Coldwell Banker Realty property spotlight marketing plan had a higher average sales price than those properties that did not leverage the plan. Based on plan usage data reported Jan. 1, 2023 through Dec. 31, 2023. Results are not guaranteed.
The Move Meter® lets you compare locations based on living affordability, average home prices and other important factors.
Contact Us
Phone: 479.222.0167
Office: 479.521.0220
rrideout@coldwellbankerhmf.com
rayrideout.com
